demographics and physiographic

1) What information do media companies use to create a demographic profile of their audience?
age
gender
social class
education


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

makes it easier to reach target customer

3) What are the seven different Psychographic groups? 
.lifestyle
.social status
.attitudes
.interests
.personality
.opinion
.values

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

the underlining reasons or desires that drive individuals to take specific actions or make certain choices
 
5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

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